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HARIBO and JENNIE Debut ‘Ruby Hearts’ Gummies for Fans
Nov
HARIBO, the top gummi brand in the U.S., has partnered with global star JENNIE to release a highly anticipated limited-edition treat: HARIBO Ruby Hearts.
Inspired by themes from JENNIE’s first studio album, Ruby Hearts captures her bold, artistic energy. Each 8-ounce bag features sweet-and-sour strawberry gummies shaped like hearts and colored in her signature ruby-red shade. The product is available exclusively through Target.com and Target stores nationwide, and only while supplies last.
The collaboration first appeared as a tease on JENNIE’s social channels in April 2025, sparking months of excitement among fans around the world. After millions of likes, comments, and requests, the gummies have officially arrived.
JENNIE expressed how meaningful the project is to her:
“I’ve loved HARIBO since I was young. Creating Ruby Hearts with such an iconic global brand felt like a full-circle moment. I hope fans enjoy this little piece of joy with me.”
Much like JENNIE’s image, Ruby Hearts blends vibrant flair with sweetness. Whether enjoyed solo, shared with friends, or used to bring a touch of her “Ruby” era to any candy collection, the gummies were designed to be fun, flavorful, and collectible.
Seth Klugherz, Vice President of Marketing at HARIBO of America, added:
“At HARIBO, we’re always searching for ways to inspire creativity and connection with our fans. Partnering with JENNIE lets us celebrate her bold artistry while staying true to HARIBO’s playful spirit.”
Fans eager to grab this limited-edition collaboration are encouraged to act quickly. More information can be found on haribo.com or @HariboUSA on Instagram.
About HARIBO
HARIBO is the world’s largest producer of gummi candy and the creator of the iconic Goldbears. The company employs nearly 8,500 people worldwide and operates 16 manufacturing locations across 11 countries. Founded in 1920 by Hans Riegel in Bonn, Germany, HARIBO (short for HAns RIegel BOnn) has spent more than a century making high-quality candy designed to spark moments of childlike happiness. The company’s global headquarters are in Grafschaft, Germany, with its U.S. headquarters based in Rosemont, Illinois. Learn more at haribo.com.
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